Education:
The University of Texas at El Paso
Bachelor of Arts, Graphic Design Program, Department of Art
Minor in Advertising, Department of Communication
Experience:
2019-Current
University Medical Center of El Paso
4815 Alameda Ave, El Paso, TX 79905
Marketing Lead
Responsible for direction and creation of all internal and external branding, marketing, and communication initiatives for the only Level 1 Trauma hospital in the El Paso Region. UMC has an El Paso County wide presence, featuring a 394-bed main Hospital and numerous remote clinics and emergency departments throughout the community.
2011-2019
Sanders\Wingo
101 West 6th Street, Sixth Floor, Austin, TX 78701 & 221 North Kansas Street, Ninth Floor, El Paso, TX 79901
Associate Creative Director
Responsible for conception, art direction and production of cross-platform advertising and marketing campaigns for clients such as AT&T, Destination El Paso, Peter Piper Pizza, Ocean Alexander. Management, project direction and project delegation for graphic designers/copy writer teams.
2006-2011
Helen of Troy, Ltd.
1 Helen of Troy Plaza, El Paso, TX 79912
Art Director, Creative Department
Primary responsibility of art direction and development of packaging and structural design for hair care items such as hair dryers, hair irons and trimming devices. Further responsibilities include advertisement conceptualization and design, photographic art direction and post-production work. In-house collateral design such as annual reports and corporate function invitations and brochures. Clients included Revlon, Vidal Sassoon, Hot Tools, Sally Beauty Supply, Ulta Beauty.
2006-present
Cinco Puntos Press
701 Texas, El Paso, TX 79901
Art Director/Designer
Art direction and design for the independent publisher of culturally diverse books from the U.S./Mexico border and the American Southwest. Titles designed include: The King of Thing/El Rey de las Cosas by Artemio Rodriquez, ABeCedarios: Mexican Folk art ABC’s in English and Spanish by Cynthia Weill and K.B. Basseches, The Smell of Old Lady Perfume by Claudia Martinez, Charro Claus and the Tejas Kid by Xavier Garza.
2004-2006
Eureka Media Group
600 Sunland Park Dr, El Paso, TX 79912
Senior Graphic Designer/Photographer
Responsible for the conceptualization and creation of print advertising campaigns for clients such as Price’s Creameries, The Susan G. Komen Foundation, Java Dave’s Coffee, Coffee Prophets and others. Experience included outdoor, direct mail pieces, packaging, identity, website and collateral design.
2002-2004
The Prospector
500 West University Avenue, El Paso, Texas 79968
Senior Graphic Designer, Advertisement Division
Supervised production and art direction for the advertisement design of various clients such as The Sushi Place, Papa John’s, Coldstone Creameries, Crawdaddy’s Bar and Grill, Two Legged Monkey and others.
1999-2001
The Hal Marcus Gallery
1308 N Oregon St, El Paso, TX 79902
Responsible for creation of promotional items such as flyers, press releases and advertisements. Also responsible for arranging and hanging artwork for upcoming shows and retail display. Needed to be familiar with all artist on display and be able to understand and sell their work.
1995-1999
Bridge Center for Contemporary Art (Non-Profit)
1 Pioneer Plaza, El Paso, TX 79901
Responsibilities included collaborating with exhibiting artists on the installation, arrangement and display of all upcoming and current art shows. Creation of promotional items such as flyers, press-releases, labels, etc. Worked on preparation of grants and other fund rasing proposals. Needed to always be fluent and able to interpret and discuss current artwork on display with visitors.