SAG DESIGN

In 2020, the census determined how $675 billion in federal funding would be distributed to states and cities over the next decade. Because the amount of money received is directly tied to the census results, an undercount can cost hundreds of millions of dollars.

In El Paso, 30% of the population is considered “hard to count.” These citizens generally have limited English proficiency, a low income, reside in rural or geographically isolated areas, or are less accessible for enumerators in some capacity.

So, we partnered with local community leaders to reach these hard-to-count communities and make sure their voices were heard. Our “With You/Without You” campaign used simple visual representations to directly show our audience how their lack of participation results in losses that affect the entire community. – Sanders\Wingo Website

Credits:

Creative and Art Direction: Sergio A. Gómez

Production Creative Direction: Memo Correa

Copy Writing: Marina Ramos and Steven Rojas

Production Company: LaBú Productions

Director: Laura Bustillos

The El Paso, Juárez and Las Cruces economic development region covers a broad territory – 3 cities, 2 countries, over 2.7 million inhabitants and constitutes the largest bilingual binational workforce in the Western Hemisphere. Given our location on the border, the press had converted our greatest asset into a constant negative news stream. Ask anyone about our region and they either had a negative safety concern or an outdated image of what West Texas and the border were all about. Others simply could not find us on the map at all. We ourselves didn’t know the assets that existed right in our own community – many industry sectors were simply unaware of possible suppliers or partners right next door.

Inspired by the growing buzz in the region, we set out on a year-long deep dive into all facets of our community and economy. We interviewed well over 100 people, from economic development leaders to local business owners, government officials, university researchers, heads of finance like the Dallas Fed, international think tanks like The Hunt Institute, leaders in workforce development, young innovators and creatives. Most importantly, we studied recent entrants into our economy and tried to capture “why us.”

We had so many burgeoning industries to highlight. From our growing aerospace sector, to healthcare research and manufacturing to the cutting edge nature of our manufacturing industry whose image had not been refreshed in people’s minds. We also had a budding startup sector as well as companies seeking out our region, thanks to the tremendous research and development efforts from our leading universities.

All of these industries were influenced by the unique opportunities that our geographic location, culture and people created. We set out to take control of our narrative—to own what was special about our region and begin to broadcast it to the world. – Sanders\Wingo Website

Credits:

Art and Creative Direction: Sergio A. Gómez

Copy Writing: Dana Satterwhite

Executive Creative Direction: Lilia Alvarez

Strategy: Pearl Owens and Ashley DeCarli

Video Director: Sheridan O’Donnell

Producer: Jose Bencomo

Graphic Design: Karla Maciel

It had been many years since the city of El Paso updated its long-format tourism video. In that time, the style and techniques of a high-quality tourism video had changed dramatically. My team and I set forth a plan to radically shake-up, modernize and strategically promote the aspirational aspects of a city on an upward path.

Our solution was a film that is part tourism video and part music video. We not only feature all the special locations the city has to offer, but also a taste of the culture and people that make this border town unique amongst other cities in the United States.

Credits:

Creative Direction and Art Direction: Sergio A. Gómez

Director: Sheridan O’donnell (Hardline Films)

Producer: Reinhard Lorenz & Jenn Garcia (Hardline Films)

Agency Producer: Jose Benecomo

Copywriters: Steven Rojas & Marina Ramos

AT&T was making a large national push to promote its TV service, UVERSE. We were tasked with creating two 30-second spots that featured UVERSE’s unique selling points in the market. These two spots were part of a general market, nationally broadcasted campaign.

Credits:

Art Direction and Conception: Sergio A. Gómez

Copy Writing and Conception: Carter Pagel

Creative Direction: Sam Bonds

Director: Adam Goldstein

Producer: Tanya Stephens

Agency Producer: Karen Kane

College bowl season is a busy time for advertisers and college football fans alike. The tourism department for the City of El Paso needed us to create a 30-second spot that would compete with the chips and dips that draw fans away from the screen during commercial breaks. Our solution was to forgo the typical tourism spot with beauty shots of attractions and intrigue viewers with a different and fresh approach. Take a look.

Credits:

Art Direction and Conception: Sergio A. Gómez

Copy and Conception: Rhonda Doré

Director: Carter Pagel

Producer: Matt Faris

The tourism department for the City of El Paso needed some engaging pre-roll spots that held intrigue so they would not be immediately skipped by the viewer. Our solution was to create short, fun stories that tied back to the city’s selling points.

Credits:

Art Direction and Conception: Sergio A. Gómez

Copy and Creative Direction: Ronda Doré

Copy: Steven Mansfield

Graphic Design: Celisse Villagrana

Production: Matt Faris and Ruben Rico

Director: Carter Pagel

AT&T was a proud sponsor of the Black Enterprise TechConneXt Summit. They tasked us with creating a sponsorship pre-roll video that highlighted the great things happening in the African-American tech space. Our solution was to create a quick glimpse into the world of the current black tech world.

Credits:

Art Direction and Conception: Sergio A. Gómez and Lilia Alverez

Creative Direction/Writer: Corey Seaton

Producer: Matt Faris/Elizabeth Spiva

Director: Diane Martel

The city of El Paso’s Tourism Department needed a video that could be used to introduce presentations and take along to trade shows or be used in anyways necessary.

Credits:

Art Direction: Sergio A. Gómez

Creative Direction: Ronda Doré

Director: Ryan Martinez

DESTINATION EL PASO One Weekend :30

My client Destination El Paso was preparing to host the kick-off of the U.S.A Professional Bike Race Criterium circuit as well as a Beer Festival and a Professional USL Soccer match on the same day. We were asked to document the trifecta of events and create a social video post around it. The city of El Paso has been investing heavily in its downtown revitalization and this event, all held downtown, was a nice capabilities display for the area.

Credits:

Creative and Art Direction: Sergio A. Gómez

Copy: Steven Rojas and Marina Ramos

Director: Sheridan O’donnell

Producer: Keegan Karns

Agency Producer: Jose Bencomo