We were asked to create a web experience to help promote local and regional attractions for the city of El Paso. Our solution was to challenge visitors’ inner adventurer by asking them if they liked their adventures “Wild” or “Mild”? We create a quick and fun quiz game that revealed your inner-self. This project was very well received and won numerous awards for its innovative take on tourism marketing.
Credits:
Art Direction and Design: Sergio A. Gómez
Copy Writing and Direction: Rhonda Doré
Web Code: Viva/Impulse Creative
Destination El Paso, the tourism department for the City of El Paso wanted to create a series of posters for the baggage claim area that would highlight El Paso culture as well as have the opportunity to gather email addresses and promote local businesses and attractions.
Credits:
Art Direction and Design: Sergio A. Gómez
Copy: Rhonda Doré and Danny Yirgou
AT&T wanted to highlight young, black entrepreneurs making things happen in the world today. We created a campaign featuring three up and coming tech makers, Lynne Johnson, Jaylen Bledsoe, and Anthony Frasier. This campaign included a website, a social post, a pre-roll spot, and numerous special events. We also teamed up with master music engineer, Young Guru for a special event at SXSW.
There is a case study video at the end of the gallery to learn all about this special project.
Credits:
Art Direction and Design: Sergio A. Gómez
Creative Direction: Corey Seaton
Copy Writing: Scott Rhastahar
Web & Banner Code: David Roden
The Sun Bowl is a major event for the city of El Paso. This annual, nationally broadcasted football game attracts thousands of people to the city every bowl season. We created this special site to greet visitors and help them find places to eat, party, and sleep.
Credits:
Art Direction and Design: Sergio A. Gómez
Copy and Creative Direction: Ronda Doré
Web Code: Viva/Impulse Creative
HOTEL INDIGO EL PASO CONTENT PAGE
The Hotel Indigo El Paso is a downtown property that is actively reshaping the El Paso landscape in terms of design, art, culture, and entertainment. In order to celebrate all the excitement and growth in downtown El Paso, Hotel Indigo commissioned us to create a content hub celebrating The New Authentic El Paso.
The fifth floor of the property is the location of the lobby, the bar, pool, and entertainment areas. All the good stories that happen at Hotel Indigo, happen on the fifth floor. For that reason, we named our content site, The Fifth Story. It will host content videos, articles, events, and social media feeds. You can also book a room through the site or get more information.
Site is active at www.thefifthstory.com
Credits:
Art Direction and Design: Sergio A. Gómez
Creative Direction: Lilia Alvarez
Graphic Design: Andrea Portillo
Copy: Steven Rojas
Strategy: Pearl Owen and Ashley DeCarli
